Movies exert a big influence on StoryFORMing
Such an arresting form
and so easily accessed through digital devices.
The story from our urban village that put our sense of "future-tense" stories to the test.
An overview of commercial storytelling we published in 2013, with a lens on innovation, this 2013 article uses as one example the 1997 Apple advertisement below.
For an overview of the campaign by advertising bloggers Creative Criminals, visit this post.
A word on our sponsors: John Lewis – Always a Woman
Viv Groskop's advert review: Watch a lifetime flash by in this emotional ad – all never knowingly undersold, says the leader on this Guardian column.
"This year's Christmas adverts aren't adverts, they're 'events'. Ghastly events. The John Lewis commercial doesn't make me cry. It's just an advert for a shop," says Charlie Brooker in the Guardian.